SuperRare Monolith

SuperRare Monolith‍

Product Design, Creative Direction, Marketing

SuperRare Monolith landed in Downtown Miami during Art Week 2021. Hosting 60 artists from around the world and generated over $400,000 in sales

Inspired by "2001: A Space Odyssey", the 23-foot-tall display became a portal to SuperRare.com‍

The goal was to design an experience that felt less like an art gallery and more like an alien invasion

Mood Board

Startup goals: to one day have a product that can be mistaken for an alien invasion.
— Aaron Levie (@levie) December 23, 2017

The initial render featured avatars and Miami Beach scenery from "Grand Theft Auto: Vice City"

The monolith has a modular design

LED panels are the building blocks

QR codes became "art tags" — allowing the audience to load artworks on their phones, connect with artists and place bids in real time

Rendering Reality

We used Google Maps data to create a 3D mockup of Flagler Street and get a feel for the experience

Monolith Introduction

Introducing the #SuperRareMonolith, a 23-foot-tall digital canvas that will feature breakthrough NFT artworks.

Taking place throughout the Miami Art Week @ 150 E Flager St as part of the Flagler Street Art Festival.

In partnership with @ArtRepublicGlb pic.twitter.com/xCB55tO0t9
— SuperRare 💎 (@SuperRare) November 30, 2021

Art Installation meets Alien Invasion

Got to see my work in person on the #SuperRareMonolith
It’s so surreal seeing it on screens this large. I teared up after afterwards. Thank you @SuperRare 🤍 pic.twitter.com/cuYMLQaf54
— Thomas Stokes III (@txstokes) December 4, 2021

👾 The GAN Invasion has begun!@VanArman @SuperRare #SuperRareMonolith

It may have started in Miami but this is only the beginning… remember you are the KEY to unlocking this puzzle. pic.twitter.com/CdzqxA1VRj
— blu30rgy (@blu30rgy) December 5, 2021

My work up on the #SuperRareMonolith in Miami today

Thank you @SuperRare for the opportunity, love you ❤️ pic.twitter.com/9j0gGLkMOK
— Facu (@fakito__) December 4, 2021

Memerabilia